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- The Legend of The Spirit of Dubai and Shumukh
The Spirit of Dubai is a luxury fragrance brand from the United Arab Emirates, part of the Nabeel Perfumes Group. It was founded in 2015 by master perfumer Asghar Adam Ali, with the core philosophy of "writing Dubai's story in scent"—capturing the city's tradition and modernity, desert and sea, luxury and heritage in tangible fragrances.
The brand is divided into two main collections:
First Generation (2015–2016): A series of 8 fragrances, each representing an iconic element of Dubai, such as Bahar (the beach), Rimal (the desert), Abraj (the skyscrapers), Meydan (the racecourse), Oud (traditional agarwood), Fakhama (luxury), and Majalis (Arabian hospitality).
Second Generation (2017): An ultra-exclusive collection of 7 fragrances, an elevation of the first line, focusing on Dubai's seven core spiritual symbols: Baz (the falcon), Abjar (the stallion), Narjesi (the black rose), Haibah (the diamond), Durra (the pearl), Diwan (the palace), and Aamal (the city of the future).
The Creative Vision of Shumukh
Launched in 2019, Shumukh (meaning "worthy of the highest honor" in Arabic) is the brand's magnum opus. More than a perfume, it is a masterpiece of jewelry craftsmanship: the bottle is set with 3,571 diamonds, pearls, gold, and silver, valued at $1.295 million, once hailed as "the world's most expensive perfume."
Its creation was driven by the perfumer's vision: "I wanted to create a unique masterpiece that pays homage to Dubai's seven spirits." These seven spirits are: Durra (Pearl), Baz (Falcon), Aamal (Future City), Abjar (Stallion), Narjesi (Rose), Haibah (Diamond), and Diwan (Hospitality).
In its composition, Shumukh is built around rare Indian oud, woven with ylang-ylang, amber, musk, patchouli, sandalwood, rose, and frankincense to create a deep, opulent, and multi-layered oriental woody accord. The opening is soft with rose and frankincense; the heart unfolds into rich oud and sandalwood; the base lingers like desert stars—warm amber and musk, with a trail that can last up to 30 days.
Every fragrance from The Spirit of Dubai is a sensory journey. From the extreme luxury of Shumukh to the tender heritage of Ajyal, together they weave a three-dimensional portrait of Dubai: a place of vast deserts and deep oceans, of traditional oud and modern freshness, of gilded opulence and quiet soul.

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迪拜精神 舒穆赫 The Spirit of Dubai Shumukh, 2019











